DOMOTO has deep roots, but last month our team grew stronger. After collaborating with us as a freelancer, we are proud to welcome Lauren Simpson, one of our favorite strategists and storytellers, into a permanent member of the DOMOTO family! 🎉✨
Lauren is a storyteller who seamlessly aligns with our B-Corp values, sees corporate responsibility as a competitive advantage and possesses the rare ability to simplify complex narratives, enabling organizations to create powerful connections with stakeholders. As Sustainability Communications Lead, Lauren steps into a dual client-facing and internally-focused role. She will lead the charge in strategically shaping how we tell client stories externally and internally, while simultaneously strengthening DOMOTO’s own outreach.
Lauren is a seasoned global communications leader with over 14 years of experience driving employee engagement, building company culture, and guiding organizations through complex business transformations. She has successfully delivered data-driven communication strategies in support of M&A, crisis, global frontline hourly employee communication, executive teams, employee advocacy and brand awareness, engagement and culture programs. She’s built communication strategies, processes and tools from the ground up. This includes launching communication ambassador networks, manager and HR resources, starting and revamping Green Teams, and helping seamlessly connect company KPIs and values to everyday storytelling relevant to her audience.
She started her career as a freelance journalist and quickly pivoted to corporate communications. Having worked for Fortune 500 giants to a nimble startup nonprofit, she brings a wealth of expertise in translating complex strategies into clear, actionable, and data-driven narratives. Furthermore, with a Bachelor of Science in Journalism and a Master of Science in Environmental Policy and Management, Lauren is an advocate for corporate sustainability and community giving, making her a perfect fit to help lead our strategic storytelling and environmental, social, and governance (ESG) communication efforts. She’s passionate about protecting and exploring the environment and enjoys using strategic communication and change management to connect with others, build trust in leadership and improve stakeholder experiences.
Bringing an expert of Lauren’s caliber on board perfectly positions us for our next chapter. For 15 years, DOMOTO has served as a trusted partner to companies, municipalities, and organizations of all sizes. As a minority-owned, sustainability-focused B-Corp, we operate on a simple, foundational premise: be a hand up, and leave the world better than we found it. These aren’t just woven into our corporate values—they are the blueprints for how we work.
We don’t just take on projects; we integrate deeply as an authentic extension of your team. By immersing ourselves in your culture and absorbing your organization’s DNA, we identify and connect the subtle strategic dots that others miss. Whether we are engineering brand, marketing, and sustainability strategies, or executing high-quality design, video, and web solutions, every deliverable feels like it was born from within your own walls.
To better serve our partners in an ever evolving world, we have officially expanded our Employee Engagement and Internal Communication services under Lauren’s leadership. This will ensure our clients don’t just announce strategic goals, but actually weave them into their business strategy and employee experience creating a vibrant culture that attracts and retains talent. With this deeper commitment to internal storytelling, DOMOTO is now your true end-to-end partner. By unifying your external brand presence with your internal employee experience, we help you build a culture of genuine advocacy and build trust in your leadership team.
With this expansion in services, Lauren has already hit the ground running. She’s already been a key contributor to sustainability reports, created launch plans and publication announcement materials, and crafted brand-aligned stories supporting our clients across the web and social media channels.
Looking ahead, Lauren will play a crucial role in updating DOMOTO’s website and providing real-world insights on our LinkedIn page, so be on the lookout for these upcoming improvements. Lauren has stepped into a vital role: reflecting on our vibrant history, accelerating our growing capabilities, and shaping the future narrative of our company. She is working with the team to strengthen the connections we have with our clients—advancing the narrative, aligning what we do with why it matters for business value and how we do it in delivering the full end-to-end DOMOTO experience to each of our clients.
We couldn’t be happier to have Lauren fully on board to help us—and our clients—DO MOre TOgether. 🚀
Please join us in congratulating Lauren on Linkedin! Or, if you are ready to co-create what’s next for your organization, contact us today. We’d love a seat at your table so together we can discover, build upon and amply what sets your organization apart.
